Hey ASTRO stanimal or Warblade!

[LolXCoreZorz]

Hey guys, I'm doing a project where I have to look at a press release from a company, tell if it was ever used in a daily newspaper, and describe how I would establish good media relations between said company and a news media.

This has nothing to do with my major, it's just an advanced composition class, any suggestions would be fantastic! I'd like to do something involving astro, if nothing really fits then I'll check elsewhere.
Thanks guys

[ASTRO Warblade]

So you need an already published/written Press Release? Here's a quick link (http://www.develop-online.net/press-releases/53702/A40-Audio-System).

Summary below:

Saturday, 5th December 2009 at 12:12 am
ASTRO Gaming and Upper Playground Release 2nd Edition of Artist Series Speaker Tags
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Contact Info (ASTRO Gaming):

Aron Drayer, 415.354.6300x132

aron@astrogaming.com

Contact Info (Upper Playground):

Gabriella Davi-Khorasanee, 415.252.0144x118

Gabriella@UpperPlayground.com

San Francisco, CA - ASTRO Gaming, creators of premium video gaming equipment for professional gamers, and Upper Playground, leaders in today’s progressive art movement, are launching a second edition of three Artist Series Speaker Tags for the award-winning A40 Audio System.

Three new sets of Upper Playground Speaker Tags are now available for sale via the Astro Gaming website. One design features Sam Flores’ instantly recognizable signature character and the other two represent fresh takes on the distinctive Upper Playground Walrus logo.

“The success of the first edition Upper Playground Artist Series went beyond all our expectations.” said Brett Lovelady, Founder of ASTRO Gaming.“We knew there was plenty of overlap between video gaming and urban culture, and this just confirms it. We just began the fifth printing of our first edition Tags and felt it was high time to release the second edition.”

The Upper Playground Artist Series Speaker Tags are available as part of the Upper Playground Edition A40 Audio System and as standalone Speaker Tag sets in limited quantities. Both are sold exclusively online at www.astrogaming.com and www.astrogaming.co.uk.

Win An ASTRO Gaming Headset&2nd Edition Artist Series Speaker Tags

As a special thank you to their loyal fan bases, Upper Playground and ASTRO Gaming are giving away one A40 Audio System with one of the new speaker tags of their choosing. To enter, fans need to (1) follow both @UpperPlayground and @AstroGaming on Twitter.com; and (2)“tweet” or“retweet” the following text:“Retweet this for a chance to win one of the new @upperplayground A40 Audio Systems! #astroupcontest” to their Twitter accounts. For details on rules of entry, please visit the Upper Playground website or the ASTRO Gaming Blog.

About the A40 Audio System

The A40 Audio System, consisting of the A40 Headset and MixAmp, is a critically acclaimed solution for Xbox 360, Playstation 3, and PC gamers. The A40 Headset is the most versatile and user-configurable gaming headset in the world, and offers players an unprecedented amount of customization features. The MixAmp combines class-leading voice communication capabilities with pinpoint-accurate Dolby Digital surround sound. All ASTRO Gaming products are available direct from the company website at: http://www.astrogaming.com/products

Relevant Links

ASTRO Gaming US Web Store: http://www.astrogaming.com

ASTRO Gaming Euro Web Store: http://www.astrogaming.co.uk

Upper Playground Stores: http://www.upperplayground.com/locations

Upper Playground Web Store: http://www.upperplaygroundstore.com

About Upper Playground

Based in San Francisco, CA, Upper Playground is the leader in today’s progressive art movement with its innovative apparel and accessories line and art galleries. Since 1999, Upper Playground has been recognized as a catalyst for the fusion of fashion with fine art. UP apparel and accessories are designed by local and international artists including Sam Flores, Jeremy Fish, Estevan Oriol, David Choe, and Alex Pardee. The Upper Playground collection is sold in over 300 boutiques worldwide and online. In addition, Upper Playground has stores and galleries in San Francisco, Berkeley, Sacramento, Los Angeles, Portland, Seattle, New York, Mexico City and London.

http://www.upperplayground.com

About ASTRO Gaming

ASTRO Gaming creates premium video gaming equipment for pro gamers, leagues and their lifestyles. Spun-off from design powerhouse Astro Studios, known in the gaming world for designing the Microsoft Xbox 360™, Alienware PCs, and HP’s Blackbird PC, ASTRO Gaming produces a line of gamer centric "tech-life" products, supporting this rapidly growing community. ASTRO Gaming’s product line includes the critically acclaimed A40 Audio System, the Official Licensed Headset of the Major League Gaming Pro Circuit, and the new Transport Series of gaming gear bags.

http://www.astrogaming.com

About Sam Flores

Fifteen years after first arriving on the West Coast from New Mexico, Sam Flores, an art school evacuee and self-taught illustrator, has established his place in the modern art movement as a master of fine art and product design. In keeping with the signature styling of his graffiti art background, Flores' current fine art work carries a voice and vision that is instantly identifiable. The exotic characters and neutral landscapes he is known for are at once lush and meticulous. In addition to admirers of his original paintings, Sam Flores' achieved popular recognition through clothing lines, skateboard&snowboard designs, signature home decor pieces, and a limited edition collection of vinyl toys. His artwork appears regularly in publications such as Juxtapoz, Urb and Wired Magazines, and he has show in galleries in Japan, France, Italy, Germany&Singapore, among other locations throughout the world.

http://www.samflores.com

[LolXCoreZorz]

Thanks Warblade! I'll definitely try to use this. One more question, it seems kinda unlikely that newpapers are really the type of media that this would be found in, but is there any chance that this was in a newspaper?

[ASTRO Warblade]

That I'm unsure of, sorry bro!

[LolXCoreZorz]

No problem, you've done me a favor already!

[Mewie]

This is mostly for LolXCoreZorz... but also to Astro Gaming (I'm sure Astro's Marketing Director is already aware of the following information):

It never hurts to submit a press release in any newspaper. Perhaps you wouldn't gain as much popularity in nationally-distributed press releases, but the local newspapers would love content regarding their local businesses.

Particularly for Astro, I recommend utilizing the Silicon Valley Business Journal and the San Francisco Business Times (same company). I'm the marketing communications head for my accounting firm in Silicon Valley and I have a good professional relationship with them. If people are willing to read about accountants in the Bay Area then I'm sure more folks will be interested to read how a growing emerging company is doing with its new partnerships and product releases.

It doesn't cost a dime. But it does take time and energy to nurture the relationship.

[LolXCoreZorz]

Well if there is any evidence that it is in a newpaper, I'd love to know! Thanks guys.